Waterwheel Email Marketer is a simple to install (we offer a professional installation service if needed) and easy to configure PHP web server script. It requires the following:

User Requirements

• Operating System: Any Windows, Mac or Linux
• Web Browser: Internet Explorer v6.0 (Windows) or above / FireFox (Windows, Mac, Linux) / any Gecko-based browser (does NOT include Safari)

Web Server Requirements

• Operating System: Linux or Windows
• Web Server: Apache or IIS
• Scripting Language: PHP 5.1.3 or above
• Database: MySQL 4.1.1 or above or PostgreSQL 8.2 or above
• Other: To use autoresponders, your need access to Cron on your web server (default) or Scheduled Tasks (Windows). To process bounced emails, your version of PHP needs access to the imap_xxx functions (default).
• If you're unsure whether your server meets these requirements, simply contact us with your FTP details and we'll check for you free of charge.

Watch our new video demo!

We've put together a little video to demonstrate some of the features of Waterwheel Email Marketer. Watch it here!

Waterwheel Email Marketer's Email Routing Engine

What really sets Waterwheel Email Marketer apart from the competition is its integrated PHP email routing engine. Waterwheel Email Marketer can effortlessly handle hundreds of thousands of emails sequentially without ever having any problems that are common when sending to large lists, including:

• Exceeding the servers memory limit, which causes PHP to crash
• Trying to send emails too fast, which overwhelms the server and cripples any bandwidth-related activitiy, including the ability to view your website
• Sending too much data to the mail server, which can have your hosting account banned
• Duplicate sending to the same people over and over again because of a fault in the sending routine

Normally, when you want to send out a large amount of emails you would simply send the emails off to PHP's mail() function sequentially, however this method makes for impossible error handling, because the mail function basically has no error handling.

Enterprise-Grade Email Sending

In Waterwheel Email Marketer we've written a complete enterprise-level email routing engine that runs using PHP. The email engine is 2,000+ lines of code. Compare that to the typical one line of code that most email marketing packages use to send out an email and you'll start to understand the complexity of Waterwheel Email Marketer. Waterwheel Email Marketer is lightning fast at organising and queueing your emails to be sent, however it's the role of your mail server (this is independent of Waterwheel Email Marketer) to actually deliver the emails to your recipients.

I guess that leads to the question "what's so good about Waterwheel Email Marketer's email routing engine?". Here are the absolutely critical reasons why your business can't afford *not* to use Waterwheel Email Marketer's enterprise-level email routing engine:

• Waterwheel Email Marketer handles text, HTML and multipart email sending easily, without using any additional system resources.
• Popular email clients such as Hotmail and Gmail will strip certain characters from stylesheets in your emails, which can cause them to display incorrectly. Waterwheel Email Marketer makes sure this never happens to your campaigns.
• Waterwheel Email Marketer allows you to specify the encoding of your email campaign (such as ISO-8859-1 or UTF8) and that encoding is carried over with the email.
• All emails are sent efficiently using the least amount of system/mail server resources possible. This handles image loading and only loads attachments into the email once, instead of one per-subscriber, for example.
• It can effortlessly send using a third party SMTP server or PHP's mail command, depending on your preference.
• It automatically handles SMTP authentication and handles errors appropriately.
• It can handle highly complex sends, such as when 50+ campaigns or sequential autoresponders are sending out at the same time.
• Every single point of possible failure is handled by Waterwheel Email Marketer, which means if something goes wrong the appropriate action will be taken to either inform you or work around the problem during a send.

Waterwheel Email Marketer is the Right Choice

Email marketing is a critical business tool, and when it goes wrong your business looks bad. You lose sales and you lose trust with your subscribers. By choosing Waterwheel Email Marketer you're making the smart decision to have your email campaigns sent using a proven email marketing system that's already in use by over 10,000 people in 65 countries worldwide.

We've made sure Waterwheel Email Marketer is rock solid and you can rest assured that no matter how many email campaigns you send, no matter how many auto responders you schedule and no matter how many subscribers you have, Waterwheel Email Marketer can do the job. Every single time.

Waterwheel Email Marketer Benefits

Waterwheel Email Marketer is a powerful, all-in-one email marketing software that's incredibly easy to use. Take a look at our list of benefits and we're sure you'll agree:

1. Personalize your customer relations. Studies have shown that people respond better to emails that actually address them via their first name. Waterwheel Email Marketer allows you to capture your subscribers first name, last name, age, salary -- even their shoe size -- when they signup to your mailing list. You can then use these fields in your email to deliver personalized content.
2. Send any type of email communication. Newsletters, special offers, follow-up emails, member notices, customer service announcements, affiliate emails, invitations -- anything!
3. Improve sales and increase revenue. Selling a product or service from your website? Why not use Waterwheel Email Marketer to send a series of follow-up autoresponders to your potential customers after they signup for your newsletter? You could send them a free whitepaper, more information on your products, or even a "subscriber-only" discount. Your imagination and creativity really are the only limits!
4. Build trust with your subscribers. One of the most import steps in the buying process is to establish trust with your visitors. By starting your own weekly or monthly newsletter, you're establishing your website as a credible source of information, which helps your visitors build up their trust in you.
5. Unlimited number of subscribers and lists. Create hundreds or even thousands of mailing lists and either import your existing subscribers or use Waterwheel Email Marketer to automatically create a subscription form for your web site.
6. Create an additional revenue stream. Are you a web designer with multiple clients? How about offering them the ability to build their own mailing list and send out a newsletter? With Waterwheel Email Marketer, you can create user accounts, and "lock" each account to a specific mailing list. You can also restrict the tasks that each user can perform. For example, if you don't want one of your clients importing email address, then simply disable it with the click of a button!
7. Complies with email laws. Waterwheel Email Marketer includes powerful permission features, such as double opt-in confirmation and one-click unsubscribe which puts you in control of your email marketing campaign.

Autoresponder Software for Businesses & Digital Agencies

Unlimited Autoresponders

Waterwheel Email Marketer supports unlimited autoresponders that can be used to automatically email your subscribers at any time in the future. Emails can be sent based on subscriber preferences such as age, sex and location, and everything is done using only your web browser.

What is an autoresponder?

An autoresponder is an email program that can be used to automatically schedule or send an email to any number of email addresses. Waterwheel Email Marketer includes its own autoresponder capabilities, so you can setup email to automatically send to your subscribers at any date in the future.

Why would I use an autoresponder?

Autoresponders are a great way to automatically contact your subscribers, without having to physically sit down and write an email to each and every one of them. Here are a few ways you can use autoresponders:

• Automatically send a follow up email to customers who have purchased from you.
• Create and send an email course to your subscribers. You can schedule the course to be emailed over different days. For example, you could send your subscriber a new email every Monday, or even a new email every day.
• Send different emails to your subscribers automatically based on their preferences. For example, send your "California Real Estate" newsletter to subscribers who say they are in California and send your "Chicago Real Estate" newsletter only to subscribers who told you they are in Chicago.

The Waterwheel Email Marketer autoresponder

Waterwheel Email Marketer's built-in autoresponder lets you easily create and schedule your own emails to be sent automatically to subscribers. You can choose which subscribers to send to based on powerful filtering technology, and you can view reports and statistics on every autoresponder that gets sent.

Put automated email marketing to work for you!

Research has shown that people need to be "exposed" to your products or services at least seven times before they will purchase. Your web site can help, but emailing your customers using automatic "follow up" emails can get the job done much quicker.

If you haven't heard about "autoresponder emails", they allow you to automatically send as many follow up emails to your web site visitors as you like. Once they sign up to your mailing list, you can use Waterwheel Email Marketer to schedule a series of 3, 4, 5 or even 20 follow up emails to be sent to each subscriber at separate intervals over a period of time.

For example, if someone subscribed to your mailing list today, you can schedule a series of 3 autoresponder emails to be sent to them automatically by Waterwheel Email Marketer. You might schedule the first one to go out 24 hours after they have subscribed with more information about your products/services.

The second might go out 48 hours after, with a free eBook or more content, and you might send the third one 72 hours after, including a link to buy your product with a discount. The possibilities are endless.

It's a no-brainer that autoresponder emails can help increase sales, and the best thing is that once you've setup the autoresponder, you don't need to do anything else -- Waterwheel Email Marketer takes care of everything and will send the autoresponder emails at any time of the day, 7 days a week.